![]() You can-and should-change passwords after a breach. In the end, personally identifiable data will endure in a way that financial information may not. “They talk about things they wouldn’t want their employer or their spouse to know. “People do a lot of very personal things on Facebook,” he says. The Facebook data could also end up being used in ransomware or blackmailing attacks, warns Casey Oppenheim, founder of the data security firm Disconnect. In contrast, personal details stolen in data breaches of retailers or data brokerages can be off-base, since it has been inferred from consumer behavior. After all, it was entered into Facebook's computer systems by consumers themselves. The thing that could make Facebook data extra-valuable to criminals, says Ernesto Falcon, legislative counsel at the Electronic Frontier Foundation, is its accuracy. “Suddenly, it makes it believable enough that I suspend my suspicions.” ![]() “They call and say, ‘This is Chase, and we notice that you went to Bob’s House of Tacos last Thursday,’” he says. Imagine a scenario where a thief pretends to be calling from a bank, using photos or location data from a social media account to obtain valuable account information. “If they know specific things-my mom’s name, my kids’ names, their birthdates-they could easily look legitimate,” says Sam McLane, chief technology services officer at the cybersecurity firm Arctic Wolf Networks. When a cybercriminal knows the haunts and hobbies of a potential victim-the kind of information collected about millions of the victims of the Facebook attack-it dramatically increases their odds of success. But this breach delivered that data directly, giving hackers a head start for potential identity theft crimes.Ĭriminals could also use such data to build robust bios that become powerful weapons in phishing scams, where personalized emails trick consumers into revealing financial information or clicking on links that plant malware on their computers. With some sleuthing, a determined cybercriminal might uncover some of these personal details on a Facebook page, assuming you leave your page open to public view in your privacy settings. So banks and other services have moved toward using personal data-mother’s maiden name, pets’ names, the street you grew up on-to protect important accounts. In today’s digital world, that information is hard to safeguard-and it may have been compromised in previous data breaches. “But it’s no longer possible to accurately identify people using those trust markers.” fortune.In the past, services that handle financial transactions and sensitive information generally asked you for a Social Security or driver’s license number to confirm your identity, says Dan Guido, founder of the cybersecurity firm Trail of Bits./story/tech/5/zuckerberg-takes-out-ads-apologize-facebook-data-misuse-crisis-intensifies/456953002/.There has also been a surge in users abandoning their Facebook pages, in online calls to #deletefacebook. And when we find them, we will ban them and tell everyone affected." The value of Facebook has fallen by $75 billion this week Zuckerberg's wealth fell by $10 billion. He said: "We're investigating every single app that had access to large amounts of data before we fixed this. Mr Zuckerberg outlined the actions Facebook would take going forward. Reports are now circulating that Facebook was warned its data protection was too weak back in 2011. Mr Zuckerberg acknowledged that Facebook could and should have done more to protect user data and to stop it being exploited. Make sure you try all of the online activities for this reading and listening - There are dictations, multiple choice, drag and drop activities, crosswords, hangman, flash cards, matching activities and a whole lot more. Zuckerberg said: "This was a breach of trust, and I am sorry.We're now taking steps to make sure this doesn't happen again." The apology made no mention of Cambridge Analytica. This company is accused of using the leaked data to benefit Donald Trump's 2016 presidential campaign. political consultancy called Cambridge Analytica. Personal data on up to 50 million users was used by a U.S. Zuckerberg was being criticized for being too slow to respond to the news. Mr Zuckerberg took out full-page advertisements in broadsheet newspapers in the UK and US to make his apology for the data privacy scandal. Facebook boss Mark Zuckerberg apologized for the data breach that was revealed last week.
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